{"id":2459,"date":"2018-11-20T17:41:07","date_gmt":"2018-11-20T19:41:07","guid":{"rendered":"https:\/\/www.cabrunconteudos.com.br?page_id=2459"},"modified":"2019-03-18T21:54:03","modified_gmt":"2019-03-19T00:54:03","slug":"a-cabrun","status":"publish","type":"page","link":"https:\/\/www.cabrunconteudos.com.br\/en\/content-agency\/","title":{"rendered":"Cabrun!"},"content":{"rendered":"

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More than a content agency, at Cabrun!, we are experts in unfolding stories.<\/h1>[\/vc_column_inner][vc_column_inner width=”4\/12″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section 0=””][vc_row 0=””][vc_column 0=””]
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Our daily challenge is to seek the most inspiring and significant aspects of our customers\u2019 universe and transform these fragments of information into relevant and appealing communication pieces that can invite further dialogue.<\/p>\n<\/div>

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Creativity, dedication and commitment are present at every step of what we do. It can be in the form of a Facebook post, Instagram stories, an e-mail marketing, an infographic, a video, a brochure for a trade show or a book.<\/p>\n

We have been in the market for six years, serving businesses of many sizes and in many segments. Hence, we have developed our own methodologies; in line with the best practices, we are prepared to turn content into more than an efficient communication tool, but a strategic element for our clients\u2019 businesses.<\/p>\n

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Cabrun! was launched on November 28, 2012. Two years earlier, I had started my graduate program in Business Communication at the Catholic University of S\u00e3o Paulo (PUC SP). To write my graduate thesis, I considered combining the content of the classes and one of my passions at that moment: magazine production. In 2010, custom content, as it was called, was not the main practicenal in Brazil and was restricted to large advertisers who delegated the task to special departments from the country\u2019s leading magazine publishers, advertising agencies that inevitably made the content look like ads or a few public relations agencies who wanted to produce content. The last ones, without fail, created pieces with an institutional air, which was unappealing to the target audience.<\/p>\n

While pursuing the theme, I felt the need to better understand the relationship between content and brands. I instantly wanted to become an entrepreneur, seeing a gap in the market and believing I had the skills to seize the opportunity. In 2012, I set out to research mature markets.<\/p>\n

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In March of the same year, I attended one of The Content Council events, in Washington, which brought together US agencies that worked in the industry. A few months later, in November, I went to the CMA Summit, held by The Content Marketing Association, which gathers UK content agencies<\/span>. On this occasion, Cabrun! was officially launched.<\/p>\n

Those were inspiring and motivating experiences that became the basis for Cabrun!\u2019s business model, an agency completely focused on content since the beginning. It is amazing how things evolved in less than a decade. With the growth in digital marketing and the popularization of social media, content marketing has made communication between brands and people widely accessible. Working on building bridges as well as making the conversation more transparent, efficient and dynamic truly satisfy us.<\/p>\n

These are very interesting times to create content and we are 100% sure that there are still many great things to come. We are ready and very enthusiastic.<\/p>\n

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partner and creative director at Cabrun!<\/p>\n

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Mission<\/p>\n<\/div>

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Cabrun! is an agency specializing in writing a business history, creating authentic content and building transparent, vivid and vibrant relationships between brands and people.<\/p>\n<\/div>

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Vision<\/p>\n<\/div>

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Making content a strategic element not only for communication but for business results.<\/p>\n<\/div>

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Purpose<\/p>\n<\/div>

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Generating a positive impact on businesses by significantly improving communication with authentic and relevant content, capable of building and strengthening relationships with stakeholders.<\/p>\n<\/div>

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Values<\/p>\n<\/div>

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\u2022 Creative solutions
\n\u2022 Commitment to results
\n\u2022 Ethics in content marketing
\n\u2022 Discipline, organization and quality in each delivery<\/p>\n<\/div>

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Our team<\/div>\n

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Ana Carolina Barbosa<\/i><\/a><\/span><\/div>
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Partner and creative director at Cabrun!<\/div>
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Before sharing any education background, I must say I am glad to have created the position with the job description I have always wanted for myself: full of dynamism, creativity, exchanges, challenges and daily doses of new knowledge \ud83d\ude0a<\/span>. I know this is a rare experience in life and that makes me a lucky person. Hence, I feel radiant and it is with that vibe I lead activities at Cabrun!.<\/p>\n

I am a journalist who graduated from C\u00e1sper L\u00edbero College, specializing in institutional media (Catholic University of S\u00e3o Paulo \u2013 PUC-SP), branding (School of Advertising and Marketing\u00a0\u2013 ESPM) and digital media management. I have expertise in the media and entertainment industry due to my six years\u2019 experience as a reporter on Tela Viva<\/i> and Pay-TV News<\/i>, publications centered on the audiovisual industry. I have been studying branded content marketing since 2011, attending international conferences such as the International Content Marketing Summit (London, November 2012) and the Custom Content Conference (Washington, March 2012) to build Cabrun!\u2019s business model. I lead our team in the creative development of projects, aligning them with our clients\u2019 business goals to ensure results.<\/p>\n

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Bruna Barbosa<\/i><\/a><\/span><\/div>
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Partner<\/div>
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Bruna Barbosa holds a degree in Television and Radio from C\u00e1sper L\u00edbero College. She is a creative professional with extensive experience in script and writing, working with agencies, broadcasters, TV operators and TV producers, producing content and developing\/adapting formats for different audiences and platforms.<\/p>\n

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Andrea Carvalho<\/i><\/a><\/span><\/div>
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Andrea Furtado Carvalho is a journalist with experience in feature articles, press office, digital content marketing and social media management. Andrea is now pursuing a Master\u2019s in Marketing from the Faculty of Economics of the University of Coimbra, where she is researching the impact of content production on social media.<\/p>\n<\/div><\/div><\/div><\/div>

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Marina Maciel<\/i><\/a><\/span><\/div>
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A multimedia journalist with almost ten years\u2019 experience in feature articles, branded content, social media, PR and corporate communication.<\/p>\n<\/div><\/div><\/div><\/div>

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Maris Orlowski<\/i><\/a><\/span><\/div>
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A journalist with experience in content marketing for digital platforms and feature articles for newspapers and magazines. Passionate about health and wellness, she also loves writing about different sectors. She has worked with press offices at renowned hospitals such as Albert Einstein and S\u00edrio-Liban\u00eas.<\/p>\n<\/div><\/div><\/div><\/div>

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Lucas Ferrarezi<\/i><\/a><\/span><\/div>
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A designer with ten years of experience in branding, brand strategy, usability and user-centered design.<\/p>\n<\/div><\/div><\/div><\/div>

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